Meet Our Founders

Carol Aebersold

Carol Aebersold

Founder:
Creatively Classic Activities and Books (CCA and B, LLC)

Co-author of The Elf on the Shelf: A Christmas Tradition


Carol Aebersold is the award-winning co-author of the best-selling book The Elf on the Shelf: A Christmas Tradition, as well as several board books. For several weeks each year, Aebersold serves as a spokeswoman for the North Pole, traveling nationally—and sometimes internationally—in support of her books, providing kids with a direct line to Santa. She is a co-owner and executive producer of Scout Elf Productions™, the company’s subsidiary production company.

Read More

Chanda Bell

Chanda Bell

Founder and Co-CEO:
Creatively Classic Activities and Books (CCA and B, LLC)

Author, Executive Producer and Director


Chanda A. Bell is the co-CEO behind Creatively Classic Activities and Books, LLC, the Atlanta-based consumer products and entertainment company that launched the best-selling The Elf on the Shelf: A Christmas Tradition, which she co-authored along with the Elf Pets® franchise. As the company’s creative force, she oversees product development, digital, licensing and consumer marketing. A writer and director, Bell is a co-owner and executive producer of Scout Elf Productions™, which released the animated special Elf Pets: Santa’s St. Bernards Save Christmas in 2018. Bell served as an executive producer of the animated special An Elf’s Story and contributed significantly to the development of its script and songs.

Read More

Christa Pitts

Christa Pitts

Founder and Co-CEO:
Creatively Classic Activities and Books (CCA and B, LLC)


Christa Pitts is the co-CEO of Creatively Classic Activities and Books, LLC, the Atlanta-based products and entertainment company that launched the internationally renowned brand The Elf on the Shelf®. A strategic business visionary, she oversees the company’s operations (sourcing and production, sales, marketing and supply chain) and is the co-founder and executive producer of Scout Elf Productions™. Pitts has guided the company to its status as an internationally recognized resource for children’s holiday toys, traditions, and entertainment. The company currently carries 150 products. It’s also globally recognized for the brand Elf Pets®. She has directed movement of the company’s product lines into 12 international markets.

Read More