Welcome to CCA and B 

Welcome to Creatively Classic Activities and Books (CCA and B, LLC) home of the bestselling Christmas tradition The Elf on the Shelf®. Our private, family-owned publishing company launched in 2005 in metro Atlanta in order to publish our flagship title, The Elf on the Shelf®: A Christmas Tradition, and a line of interactive books, toys and even a balloon in the Macy's Thanksgiving Day Parade® have followed, thanks to the dedication and creativity of our North Pole employees. Ten years after our launch, we are still in the business of providing family-unifying books, traditions and activities to families worldwide. Read More


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