About Our Collections

The Elf on the Shelf®: A Christmas Tradition

Each Christmas, Santa uses his scout elves to help him manage his naughty and nice lists, as told in this magical family tale. When the scout elves visit families at Christmastime, their job is to watch during the day and report to Santa every night.  When the elves return from their nightly North Pole journey, they hide in a new spot and wait for children to find them! Millions of families have adopted this beloved Christmas tradition into their homes, and the number continues to grow each year.

Box set includes:

  • A beautifully illustrated hardbound children’s book
  • One of Santa’s scout elves
The Elf on the Shelf®: A Birthday Tradition

At the North Pole, scout elves have their own way of celebrating birthdays, as told in this enchanting children’s story. Now, with Santa’s permission, the elves can share that tradition with the families who love them! This highly anticipated sequel to The Elf on the Shelf®: A Christmas Tradition is a hit with children who have pleaded with Santa for a way to see their special elf friend more than once a year. 

Elf Pets®: A Reindeer Tradition

More Christmas spirit is needed to make Santa’s sleigh soar, so Santa is asking for help from his Elf Pets® Reindeer and children who truly believe in the magic of Christmas in this special children’s book! By adopting one of the special pets included in this box set, families can help build the faith, hope and love Santa needs to deliver presents on Christmas Eve!

Box set includes:

  • A beautifully illustrated hardbound children’s book
  • An Elf Pets® Reindeer
Claus Couture Collection®

This expanding line of special apparel features cute clothes for scout elves and their Elf Pets® Reindeer counterparts. Originally introduced in 2009, the line continues to grow due to high demand and always comes complete with Santa’s thoughtful instructions for use.

Plushee Pals®

If children touch their scout elves, they could lose their Christmas magic and be unable to fly to the North Pole—that’s where these adorable Plushee Pals® come in handy! Plushee Pals® are toy versions of their real North Pole scout elf counterparts. Unbelievably soft to the touch and gentle to the cheek, these plush elves are meant to be held at Christmas and all year long. Each plush elf is made of the softest material Santa’s toy makers could find—perfect for a child’s loving arms.

An Elf's Story™

Nine-year-old Taylor McTuttle has reached a crossroads. Does he believe Santa Claus really knows who is naughty or nice? An Elf’s Story™ is the inspirational animated tale featuring Chippey, a young scout elf who is assigned by Santa to restore Taylor’s belief in Christmas magic. Families can make this engaging half-hour special part of their Christmas tradition this every year!

An Elf’s Story is available on DVD and in DVD/Blu-ray combo packs. Each pack includes:

  • An Elf’s Story™ 23-minute holiday special
  • TV trailer
  • Behind-the-scenes look at the making of An Elf’s Story™
  • Filmmaker’s commentary