How does Santa REALLY know who’s been naughty or nice? The answer is found in The Elf on the Shelf. Each tradition-in-a-box includes a hardbound children’s book, scout elf (from the North Pole, of course), both housed in a fun keepsake box. Available in both light and dark skin tones.

A companion to the book and tradition, the Activity Book includes games, crafts and the sing-along CD with the theme song to The Elf on the Shelf. It is the perfect "teacher gift" as well as a wonderful gift from the elf itself to keep the children in touch with their North Pole friend.

These Plushee Pals are toy version of their REAL North Pole Scout Elf counterparts. Made of the softest material Santa's toy makers could find, these adorable elves are available in both light and dark skin tones and come in two sizes 32" or 19".

Made to fit your real Scout Elf, this beautifully embellished, pleated skirt is embroidered with holly berry red snowflakes.

“A Light in the Night™” is an enchanting children’s book written and illustrated by inspired-mom, Sandy Harsanyi Murphy. The story is about a nightlight guardian that helps children conquer nighttime fears and bedtime worries. The colorful board book comes with an adorable plush nighttime guardian that can be used for providing security and comfort and with just one soft press of the tummy, a soft, green glow is emitted.